Quite simply, an advertorial page is a page which is made up of a story and images and set just like all the other pages in the magazine (news, feature etc) but it is a page which has been paid for, and you can therefore 'sell from the page'.
Businesses with great stories make great advertorials. For instance, a new business which has just opened on the High Street where they want tell the owners back story is ideal. Similarly an organisation that has more complicated services on offer, may find it easier to explain what they do with an advertorial. Another great opportunity for advertorials in our magazines is a business which is based in, or has a specific connection to, the community itself. This makes the story very much relevant to the readership and more or less guarantees it will be read by a keen audience who love the place they live.
Advertorials are a great way for businesses to start their advertising with us in our community magazines. It allows for a story to be told to their potential audience, and then follow it up with repeated and consistent messages and branding, in the form of standard advertising...
