marketing tips for business advertising

Advertising in Lindfield Life works for Norsat

It's always great to hear that our advertisers are making a good return on their investment with their advertising with us - however, its even sweeter when they are very long term customers of ours. Marie Penge, from Norsat (TV Aerials and satellite specialist), has been using the magazine for over eight years to get new customers in Lindfield and Scaynes Hill. In fact, its working so well, she's recently added Cuckfield Life magazine to her marketing plan is is now getting new customers from Cuckfield and Bolnore through our sister title. 

In her own words:

"Hi I'm Marie Penge from Norsat and we specialise in satellite TV, TV aerials and security systems.

"I've been really pleased with the responses that we've received from the magazines over the past 8 years. We will be continuing with the adverts. We measure and record the response from the magazine just to see how successful the advert is being. We record when people call through to the office and we ask them how they heard of the company. And also we receive a report on a monthly basis with regards to how many calls we've had from the phone number.

"OK, Lindfield Life magazine has been excellent for Norsat, I'm REALLY pleased with the response we've had from it for the amount that we pay and I'd recommend it to any local business."

To advertise your business with Lindfield Life magazine - get in touch today. Call 01444 884115 or visit http://www.lindfieldlife.co.uk

Help me plan my advert design for Lindfield Life

ADVERTISEMENT DESIGN TIPS
BY DAVID TINGLEY, EDITOR, LINDFIELD LIFE MAGAZINE

A lot of small businesses that advertise with us aren't always sure what should be included on their ad on our pages. If this is the same for you, then do get in touch with us, as we would be delighted to share our Top 10 Tips sheet with you to help you consider it for your own business. 

The video below has filmed by me to give a few of those hints and tips...

Why is repeat advertising so important for your business?

By David Tingley, editor, Lindfield Life magazine

One-off advertisements don't really work. I mean, sometimes they do, sure. But generally they don't! That's the reason why we recently stopped selling small, one-off placements in our family of three community magazines (Cuckfield Life, Lindfield Life & Hurst Life) - because feedback suggested that it wasn't good advice for our customers. 

Here is local marketing expert, Rebecca Jabbar (Strategic Marcomms), who explains what she thinks about why it makes good sense to advertise repeatedly...

What we want our customers doing is spending money on GOOD, EFFECTIVE advertising that gives them new customers consistently, so that THEIR BUSINESS GROWS and they tell lots of other businesses about how worthwhile it was ADVERTISING in our community magazines. 

That is our aim and that's just what we strive to do. Talk to us about advertising in Lindfield Life today...